HYPER LIKE, Leo Pum

Here, the “like” ceases to be an ephemeral gesture and becomes an absolute state: a total like that spills out of the virtual realm and materializes in the physical environment. The screens are pierced and transformed, remaining as vulnerable bodies carrying a post-digital energy. In this performative act —Imagen Hunting— the gesture of shooting arrows at the screens becomes an act of liberation: a physical attempt to perforate the image’s perfect surface and return its body to it.

HYPER LIKE emerges as a mutation of the Imagen Hunting project, first presented on February 13 2025 at Sala Amadís (INJUVE, Madrid), offering a reflection on hyperconnectivity and the desire for digital approval.

The installation operates as a phygital ecosystem in which the digital and the material merge until they become indistinguishable. The hyper-like is not merely affirmation: it is excess, collapse, and fracture. In its saturation, the image stops representing and becomes presence. The act of “liking” radicalizes to the point of breaking the interface and revealing its internal structure: cables, light, electricity, noise.

From a low-tech sensibility, Leo Pum proposes a reappropriation of technology: dismantling it, manipulating it, and returning it to its tactile dimension. Against the polished immediacy of the digital, error, residue, and friction emerge as new forms of sensitivity.

HYPER LIKE constructs a space of contemplation after overexposure—a zone where digital desire becomes embodied, eroded, and transformed into matter. A contemporary ritual that observes how, in attempting to touch the image, we end up dissolving into it.